January 14, 2026
Grow your fanbase in 2026
We know how hard it can be to find and grow your audience. To help you break through to listeners, we’ve simplified the rollout process with customizable and intuitive tools.
Create a direct connection.
Amplify your reach and connect with fans through the Promote feature in Apple Music for Artists. You can use Shazam stats to see how and where people find your music. If you’re heading out on tour, encourage concertgoers to buy tickets and pregame with a Set List playlist, which they can come back to again and again to relive the night. Then you can inspire listeners to favorite your profile on Apple Music so they’ll get a notification about your new releases and you’ll stay in their rotation.
The tools you can use.
Find new listeners with easy-to-create assets from the Apple Music Marketing Toolbox. Download linked badges for your site and social media so fans know they can find you on Apple Music. Speed up the discovery process with QR codes. And since music comes first, choose from four different embeddable players.
Review marketing guidelines.
Find everything you need to know about our guidelines.