March 25, 2025
Tips for Touring
Get tour-ready with expert insights, essential tips, and game-changing tools to elevate your experience on the road.
Meet tour manager Rebecca Travis.
We’re shining a light on longtime tour manager Rebecca Travis, who’s been on the road since 1999. She’s worked with numerous acts over the years, including James Blake, Paolo Nutini, CHVRCHES, Ellie Goulding, Florence + the Machine, Arcade Fire, and Basement Jaxx. One thing she thinks is crucial in this line of work? Keeping a positive dynamic between those on tour.
Photo credit: Hans-Peter van Velthoven.
Dig into the Data.
Want to know the best places to stop on tour and what merch to bring along? With the Measure tab features, Apple makes it easy to see where your fans are listening and identify your demographics to determine what to order for your merch booth.
Learn who they are with Trends
Help your fans locate you on the road.
Keep your Bandsintown profile up to date to help users find your concerts across Apple Music, Apple Maps, Spotlight Search, and Shazam. According to Travis, things are easier now than they used to be.
Learn how to update your concert information
Share your Set List playlist.
Craft your show set list using streaming and Shazam data, then make a Set List playlist you can share to get fans excited for the show.
Create and promote a Set List playlist
New ways to connect with fans in their language.
Learn about Promote card localization