Today at Apple Creative Studios

Taking the long road with Zane Lowe

Today at Apple Creative Studios encourages underrepresented young creators to pursue their creative ambitions across music and the visual arts in cities around the globe. In partnership with nonprofits, they collaborate with mentors and their peers and learn from top-tier artists as they build their body of work.

In Los Angeles, 40 young musicians, producers, and singer-songwriters joined Apple Music’s global creative director Zane Lowe and Artist Relations’ Prophet Guillory to discuss inspiration versus imitation and how to maintain individuality in the business.