Giving young artists the space to collaborate and create.
Last summer, 40 young LA musicians, singer-songwriters, and producers spent two months honing their production skills, learning creative direction, and creating their own songs and cover art.
As part of the Today at Apple Creative Studios program, they worked with mentors like producer Larrance “Rance” Dopson and photographer Bethany Mollenkof, and sharpened their skills on iPad Pro guided by Apple Store Creative Pros.
In virtual sessions with Apple Music broadcasters Ebro Darden and Zane Lowe, the young creators discussed navigating an ever-changing industry and got tips and insight into launching their own careers.
Zane Lowe on inspiration versus imitation.
Ebro Darden on how to build your team.
Los Angeles was one of nine cities to host Today at Apple Creative Studios in 2021, with more planned in 2022 around the world. From photographers in Chicago to aspiring radio producers and musicians in London, the program encourages underrepresented young creators to pursue their ambitions.
In partnership with local nonprofits, Creative Studios provides resources and career-building experiences in music, app design, and the visual arts. Working alongside their peers, participants get hands-on training and gain insight from mentors and top-tier artists as they focus their self-expression on projects that build their body of work.