Today at Apple Creative Studios
Attracting listeners by being authentic.
Today at Apple Creative Studios encourages underrepresented young creators to pursue their ambitions across music and the visual arts in cities around the globe. In partnership with nonprofits, participants collaborate with mentors and peers and learn from top-tier artists as they build their body of work.
In Nashville, Prophet Guillory sat down with Luke Laird, Nick Hoffman, and Joy Williams. They discussed the ways analytics in Apple Music for Artists can help you promote your latest release, and how authenticity plays a crucial role in finding fans.
Prophet Guillory
Artist Relations
Prophet Guillory is a 15-year music industry veteran, known for his platinum-selling work as a songwriter, artist, and producer. He’s now a key member of the Apple Music Artist Relations team, focused on Spatial Audio content and education.
Nick Hoffman
Singer-Songwriter and Fiddle Player
Nick Hoffman is a singer-songwriter, fiddle player, producer, and host of The Broken Jukebox Society Radio on Apple Music. He is also the cofounder of the country music band The Farm.
Luke Laird
Songwriter and Producer
Luke Laird is a songwriter and producer. He has written over 20 No. 1 Billboard singles for Carrie Underwood, Blake Shelton, Kenny Chesney, Lady A, and more.
Joy Williams
Artist and Songwriter
Joy Williams is a four-time Grammy winner, accomplished solo artist, writer, and former member of the critically acclaimed duo The Civil Wars. Her music has been featured across film and TV, and she is the host of Southern Craft Radio on Apple Music.