I'm going to give you an overview
of some of the ways you can deep dive with insights,
and a few interesting stories on how artists and their teams
are using Trends to take action.
Trends is one of the most powerful features
on the web version of Apple Music for Artists.
It helps identify new opportunities using insights.
Knowing details like where your audience is based and how old they are
can help you build a marketing strategy
that has the potential to more accurately reach them.
You can see a date range selector at the right
which allows you to select a date range like Last seven Days,
Past four, eight, or twelve weeks, Year to Date, and Lifetime.
You can even filter by specific weeks, months, and years
or your most current release cycle.
With Trends you can see how many Plays,
Shazams, and Downloads your songs are getting.
Using the left-hand menu on Trends,
you can choose filters like Plays, Listeners, Shazams,
Song Purchases, Album Purchases, or Video Views.
When filtering by Listeners, you can see your unique daily listeners
for a selected time frame
by hovering over the trend line in the graph.
You can also break out the information
by gender, age, and location.
With Trends you see a lot of power in the detail
to help you leverage and target your marketing and social efforts.
Trends is also great insight for booking agents
to get an understanding of venue size based on insights.
Experimenting with these Trends options can help you understand more
about how your fans are listening.
If you get numbers curious like I do
then you can spend hours finessing filters
and coming up with valuable insights stories.
Let me give you a few examples of how to use
Apple Music for Artists Trends insights to take some action.
An artist that the Apple Music team spoke with recently used
audience demographic information such as age and gender
to help inform their decisions about creating and customizing
merch specific for their fans,
ultimately saving them a lot of time and money,
and not getting stuck with a ton of unsold sizes.
One band noticed that one of their older songs was spiking on Shazam
from a place where they weren't aware of.
The band was in between releases,
so as a result, they decided to create some content
around the track with an acoustic performance
and re-release of a live bedroom version.
Several artists and teams are also doing
something called "song battling."
Using filters like Shazams, playlist, and daily listeners,
they compare how songs are performed side by side
to analyze their marketing efforts.
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