We mentioned the Trends page
have the most powerful info, but Places is my favorite page.
It has a beautiful layout and it's fun to play around on the heat map.
This is where you get a global view of your listeners.
On the heat map, you can click on any country or city to see
where your fans are, view plays, average daily listener,
and Shazams around the world.
You can also quickly see where your listeners are located,
your top countries, and cities all in one place,
as well as a glimpse of some of your milestones
at the bottom of the page. These insights are powerful.
For example, a band noticed one of their recent releases targeted in the US
was doing surprisingly well in South America.
So they decided to collaborate with an artist
from that territory and release a Spanish focus remix.
Another artist the Apple Music team spoke with early into quarantine
was doing interesting things with their Places insights, right?
Instead of using that one-link-fits-all approach from setting up a virtual tour,
they targeted specific cities like New York, LA, Chicago.
They catered specifically to those time zones and shared stories
with those fans from moments they had spent in local venues.
They even created limited edition merch for those fans and cities.
This allowed the band to create a unique experience
for their fans and for themselves.
The Your Music page is essentially a linear view
of all your songs, playlist ads,
Charting on Shazam, albums and video insights.
This is the only area where you can download a CSV
of all your insights to take into other software
or share hard copies with your team.
This is also an excellent time to look at your catalog
and do some housekeeping to ensure the content displayed is correct.
Another band used their Purchases insights
on the Your Music page to forecast how many super fans
would be into limited edition vinyl releases of their favorite songs.
These are just a few examples of how artists and their teams
are using insights from the Places and Your Music pages
in Apple Music for Artists to help impact their business and their careers.