I want to emphasize the power of Apple Music for Artists.
As a premium streaming service Apple Music subscribers are invested in music.
The insights are comprehensive enough
to help you plan your releases, marketing, promotions,
touring… all the things.
Using the insights and demographic offered, you can target your audience
and use your resources as effectively as possible.
This is so much more than the analytics tool.
As a reminder, Apple Music for Artists is available
on both web and iOS app.
While the web version allows for deep views of trends
and demographics, both offer these top line features
that I'll be going over.
When you launch Apple Music for Artists, you're taken to an overview page
of your music performance.
You can see a date range selected at the right
that allows you to select a date range like last seven days,
past four, eight, 12 weeks, year to date, and lifetime
in addition to specific weeks, months and years.
You'll also see graphics of your top KPIs
or "key performance indicators" is what that means.
Plays, which are recorded
when a user initiates some playback in Apple Music
for more than 30 seconds.
Average Daily Listeners,
which are the average number of daily unique listeners
in the timeframe selected.
Song Purchases are recorded when the customer buys your song
from the iTunes store.
Shazams, which are recorded anytime your song is recognized
by a user in the music recognition app Shazam
or by one of the partner apps that use Shazam technology.
Some other useful features on the overview page are Milestones,
Top Country or Region by Plays displayed with a big beautiful heat map.
Top Playlist Plays, Top Played Songs, Top Shazamed Songs
charting on Shazam and Top Viewed Videos.
We'll deep dive into each feature
in subsequent videos on artists.apple.com.