Once you deliver your music,
it's time to share it with the world.
Promote in Apple Music for Artists
is a super useful resource
for building momentum and excitement around a release.
Not only can you generate beautifully designed, customizable assets,
but you can also unlock access to smart links that allow you to reach your fans,
no matter where they listen to music.
This is all accessible in Apple Music for Artists
on both the web version and the iOS app,
allowing you to effortlessly promote your releases at any moment.
When visiting Promote in Apple Music for Artists, you'll see that your content
is broken out into a few different sections
depending on where it is in the release cycle.
Upcoming Releases is where you'll find any pre-adds you currently have.
Latest Releases will feature any content released within the past six weeks.
You'll be able to promote any release directly
from the relevant song, album, and video detail pages as well.
Any team member with the appropriate permissions can access this feature.
As a reminder, you can assign roles
in the Account section of Apple Music for Artists.
Now, let's take a look at how easy it is to promote a release.
Today, I'm going to walk you through the flow in the iOS app,
but you can find a similar experience
on the web version of Apple Music for Artists.
Click on a song, album, or music video to get started.
After you click on the specific content you'd like to promote,
you can choose from one of the available design templates:
Cover Art or Artist Image.
You can also customize the background color
using the color palette located at the bottom of the screen
until you find the look and feel that's right for you.
Once you're happy with the layout,
tap Share to open up the share sheet.
From the share sheet, select which social media platform you want to post to.
Instagram Stories, Facebook Stories, Snapchat, and Twitter
are all supported and will display in your share sheet
if you have the social app downloaded on your device.
If you're not ready to share in that exact moment,
you'll also have the option to email
or message the asset to yourself or your team to share later.
At the time of sharing from your iPhone,
a link for the relevant content
will automatically be generated
and attached to the post so that fans can tap to listen.
Powered by Linkfire, this smart link will allow fans
to listen on Apple Music or other music services.
It also works globally and drives users to the correct content
depending on where they're located.
It's the perfect way to promote content
during pre-add and post-release windows
for singles, albums, and music videos,
and it's available for free to all artists in Apple Music for Artists.
If you're emailing your assets to share later
or accessing your Milestone on the web version
of Apple Music for Artists, make sure to copy
the share link provided and include it in your post
so that your fans can access the relevant content.
Finally, before you share, make sure to add
a strong call to action, such as, "tap here to listen,"
to encourage your fans to engage with your post.
You can also unlock additional asset sizes
like landscape and square by texting
or emailing the assets to yourself from the iOS app
or by heading to Apple Music for Artists on the web
where you'll have the opportunity to generate
these additional sizes in the customization flow.
You'll be able to access static versions
of your promo cards here as well.